This project is to create an identity for a small business using your name. I chose to design for a gardening services business. I used the initials of my name to form the logo, then using these initials as starting letters turned them into different gardening phrases or words associated with gardening. This idea was able to cross over different touchpoints, changing the words for different contexts. I also looked at the different shapes you find in gardens, drawing most of my inspiration from boxed gardens, the logo is square shaped to pay homage to this. I produced a set of stationary and gardening tools for the business featuring this logo.