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Meg Downey
Problem
GenZers don’t just love memes, but they also love engaging with them via likes, comments, and shares.
According to ZDNet, 74% of people say they share memes because they want to make their friends smile and 35% to show how they’re feeling.
Solution
Memebay is an intercaticve way to get Genz using ebay whilst appealing to GenZ culture. The meme generator allows users to create their own, relatable memes, which they can then share on social media with #Memebay.
The campaign uses ebay’s existing colour-scheme and logo in the same typeface to keep it recognisable to ebay. The slogan ‘sell like you meme it’ aims to grab GenZ audiences, inspiring them to start selling on ebay through the lure of meme culture.
Spongebob
You get a car
Bernie Sanders
Spongebob
1/4
Memebag
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