This project finds a pattern in people using anti-aging products daily out of fear of aging and wrinkles. To bring light to this issue, we decided to create and develop a skincare brand that focuses on embracing aging and to #love your wrinkles. We used the butterfly as a way to suggest change being beautiful, using their patterns within all our outcomes, which became part of the brands identity. We also developed a campaign to go along with the skincare brand which focused on telling positive stories of aging.